When designing a survey, the research needs to assess who to survey and how to breakdown overall survey response data into meaningful groups of respondents. Most relevant researches have only focused on the relationships between basic socio-demographic characteristics, such as gender, age … Here's how I study human biology in age groups. A detail description of these characteristics provides insights into the nature of diversity in the workplace. For instance, if your survey targets a specific audience, it allows Occupational status 11. The report provides information on population distribution and basic demographic characteristics such as sex, age distribution, ethnic group, religion and marital status at national and state levels. (2002). Yet according to a survey of 4,000 job seekers, about one-third of job applicants have been asked illegal interview questions. This is because consumer needs and wants change with their age. A youngster might want a mobile phone but an earning professional will want a communicator with lots of extra features such … Dr. Dychtwald (1989) describes the "aging of America" and convincingly argues that the changing age distribution of the American population is "the most important trend in our time". Definition of demographic. 15-18 = Older Adolescent years. For example, the United States census revealed an increase in new births for the decade immediately following World War II. Almost all marketing campaigns target age-specific audiences. Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan. The first phase consists of times of relative crisis and the people born during this period were called "artists". The most recent "high period" occurred in the 50s and 60s (hence baby boomers are the most recent crop of "prophets"). Demographic data and interests belong to some of the most important statistics in web analysis, consumer analysis and targeting. Some models Demographic and academic characteristic such as age, gender, nationality, high school major and high school GPA were studied as potential determinants of academic performance. Age. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. (Krishnan and Park 1998) noted that demographic characteristics do exert considerable influence on the leadership styles of top managers. What Are the Different Types of Demographics. Now considered a necessity in the advertising industry, demographics helps businesses identify those consumers most likely to buy their products or services. 0-2 are baby/toddler years, the human brain basically can't remember anything, so those first years won't be memorable at all. (Entry 1 of 2) 1 demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets a change in the state's demographics. 1. A cosmetic cream that reduces skin wrinkles might have the demographic profile of a married female, of light skin color, age 30-40. Demographic techniques are simplifications of reality and should not blind us to the richness of individual complexity. Socio-demographic characteristics are also relevant to driver behavior and fuel efficiency. Address 2. 60+ is an elder, but 60-something definitely isn't that old, you're not that old until at least 75, maybe even 80. Most demographic information is culturally specific. Various characteristics can be counted and measured, such as gender or income level, but one of the most important is age demographics. A demographic refers to distinct characteristics of a population. Therefore, be sensitive to your audience members’ identification with a culture. Outline, Demographic characteristics are population characteristics such as age, sex etc that are used in demography to develop a demographic profile. The primary criticism of such data is that it is there to be collected and analysed before the question is asked and, because of this, the data required to answer the research question may not be available with important information such as demographic characteristics being absent. In both cases however, the objects of study are the characteristics of human populations. Demographic segmentation variables 1. Sterling and Waite (1998) describe this aging trend in terms of "generational warfare". This is because consumer needs and wants change with their age. This chapter gives an overview of the demographic characteristics of the ELSA population, such as age and sex, as well as other socio-demographic variables, including marital status, household composition, living arrangements, ethnicity, education and occupational class. The generational cohort information above, for example, applies primarily to North America (and to a lesser extent to Western Europe). 9-11 being the later childhood years, when most kids are in late elementary school, and are getting into pop culture. For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. Some corporations, governments or nonprofits might look for unique or specific demographic data like income level, while others might explore several demographics at once. The practice of identifying groups of people in a population by their characteristics. Second contributing factor to an aging workforce is the improved health and medical care, which is helping people live longer, more productive lives. Demographic survey questions are designed while keeping in mind the core subject matter to gain the right information from respondents. The changing age composition of the w… Age: Age is one of the most important demographic factors. Many countries of the world conduct a periodic census of their citizenry, not only simply counting them, but also requiring them to identify critical traits such as education, wealth, health, race, and age. The workforce is getting progressively older. Meredith, G., Schewe, C., and Haim, A. In the United States, demographic characteristics such as race, gender, national origin, age, and disability status are protected by law. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys. The assumption is that a group of people within a population, often because of proximate age, share in the same set of cultural experiences and values. Segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation Segmenting buyers by personal characteristics such as their ages, incomes, ethnicity, and family sizes..Demographics are commonly utilized to segment markets … Most products suit an ideal customer with several specific traits, and a company’s sales effort is given focus when the consumer base is translated into a single hypothetical individual. The report provides information on population distribution and basic demographic characteristics such as sex, age distribution, ethnic group, religion and marital status at national and state levels. Every age group has its peculiar characteristics and needs. **DEMOGRAPHIC FACTORS? ** Characteristics assigned to age, sex, education, income, marital status, job, religion, birth rate, death rate, family size, and marriage age. A demographic profile (often shortened to "a demographic") provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. Demographics include age, income, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. on teachers` socio-demographic characteristics affecting their understanding of gender roles mostly emphasized the characteristics such as age, sex, level of education or growing up in urban or rural areas. A generational cohort has been defined as "the aggregation of individuals (within some population definition) who experience the same event within the same time interval" (Ryder, N., The cohort as a concept in the study of social change, presented at the 1959 annual meeting of the American Sociological Association). It is a good indicator of the user groups that visit a website, as well as the age groups that purchase the most. The final stage was the "unraveling period" and people born in this period were called "heros". 15-17 being the core adolescent years, they are maturing and starting to look like adults, but they still aren't legally adults. Demographic factors are those relating to personal characteristics such as age, gender, social class, level of education, family, or race/ethnicity. Age is an important variable to consider when analyzing your target audience. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. Imagine a company where everyone was the same age, race, ethnicity and gender. Demographic Factors to Consider. The mix of consumers also has a major impact on a local economy, and therefore must be thoroughly examined in all trade area analyses. As with all such generalizations we must be aware that many individuals within these groups will not conform to the profile. Marital status 8. Quizlet flashcards, activities and games help you improve your grades. are being considered as socio-demographics and … • Demographic characteristics – information about human populations, such as age, sex, and race • Population – the number of people living in an area • Population pyramid – a type of graph that shows how many people are in different age groups, and Demographic Data. Today we use the following descriptors for these cohorts: The US Census Bureau considers the following demographic birth cohorts based on birth rate, which is measurable and reproducible: Subdivided groups are present when peak boom years or inverted peak bust years are present, and may be represented by a normal or inverted bell-shaped curve (rather than a straight curve). Neural processing for individual categories of objects, TIP: The Industrial-Organizational Psychologist, Tutorials in Quantitative Methods for Psychology, Boom, Bust and Echo: How to profit from the coming demographic shift, https://psychology.wikia.org/wiki/Demographic_characteristics?oldid=174516, Key characteristics: strive for financial security, risk averse, waste not want not attitude, strive for comfort, Memorable events: men leaving to go to war and many not returning, the personal experience of the war, women working in factories, focus on defeating a common enemy, Key characteristics: the nobility of sacrifice for the common good, patriotism, team player. There are a number of demographic characteristic contributing to diversity. Human factors can have an impact upon the character of places. For instance, a child dependency ratio of 0.45 means there are 45 children for every 100 working-age adults. 30-59 is just basically an adult. 1. Demographics are the statistical characteristics of a population of people. Another important concept in demographics study, very much related to age demographics, is generational cohorts. 1. A … Marketers typically combine several variables to define a demographic profile. Changing demographic and cultural characteristics. The workforce is getting progressively older. As an adjective demographic is of or pertaining to demography. Though a television station broadcasts to everyone, in fact, the company programs and sells advertising based on a narrowly defined demographic of gender, race, and age. Sex (gender): Male, female, other nonbinary identities 3. Schuman, H. and Scott, J. 2.2.2. 12-14 being the early adolescent years, they still have many child aspects to them, but are starting to go through changes. Today the concept has found its way into popular culture through well known epitomes like "baby boomer" and "gen-Xer". The notion of a group of people bound together by the sharing of the experience of common historical events was first introduced by Karl Mannheim in the early 1920s. Companies have a variety of means to determining this, from product registration and surveys to test trials. However, the health burden associated with alcohol consumption varies across groups, including those defined by demographic characteristics such as age, race/ ethnicity, and gender. When the ages of the respondents were correlated with the expressed importance rankings, seven distinct cohorts became evident. can provide personal insights to a survey creator that might not be attained using other question types. They ask what will happen to the value of the real estate and financial assets when the aging baby boomers all try to sell them. 18-20 being the later adolescent years, legally they are now considered adults, but biologically they're still adolescents. Many demographic trends are quite easy to determine. Perhaps no segment of society critically utilizes demographics more than commercial businesses. Two key ways to identify diversity in workers is through biological and demographiccharacteristics, such as age, gender, race and length of tenure, that are easily acquired th… How will the younger age cohort react to this? Marketing demographics are often distilled into a profile. Demographics is interested in any population characteristic that might be useful in understanding what people think, what they are willing to buy, and how many fit this profile. It is done to every member of the population. Although post-peak births (such as Trailing Edge Boomers) are in decline, and sometimes referred to as a "bust", there are still a relative large number of births. ** Characteristics assigned to age, sex, education, income, marital status, job, religion, birth rate, death rate, family size, and marriage age. The term demographics is often used erroneously for demography, the study of human population and its structure and change. Most of the network generation models proposed in the literature do not consider these demographic characteristics. Segmenting by Demographics. Occupation 10. dĕm'ə-grăf'ĭks, dē'mə- Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population. Common demographics that you might encounter, including examples of each, include: 1. Socio-demographic characteristics. I think they should be 9 years divided into 3 groups of 3. For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. Businesses develop and sell products based on the unique set of people whom they have deemed customers. An interesting study by Strauss and Howe (The fourth turning) looked at generational similarities and differences going back to the 15th century and concluded that over 80 year spans, generations proceed through 4 stages of about 20 years each. DEMOGRAPHIC FORCES Demographic forces are the result of shifts in a population's characteristics , such as age, sex , ethnic origin, ethnicity , sexual orientation, and social status. Demography is the statistical study of populations, especially human beings. The most widely recognized involve age, gender, ethnicity, and education. The findings showed that younger respondents have more egalitarian First language 7. It provides information about what content on the website is interesting for a particular age group, and where potential can be identified. In order to achieve this goal, they need to create a diversified workforce. Although there is ample debate, the age demographics said to be most coveted by businesses is 18 to 34 year olds. Demographics study guide by natalied521 includes 61 questions covering vocabulary, terms and more. Demographic data is information about groups of people according to certain attributes such as age, gender, place of residence, and can include socio-economic factors such as occupation, family status, or income. The subdivided groups may be considered as "pre-peak" and "post-peak". As with other factors in the general world, demographic forces present opportunities and challenges to managers and can have important consequences for an organization. In the United States, demographic characteristics such as race, gender, national origin, age, and disability status are protected by law. They found that 33 events were mentioned with great frequency. ... Age is an Important Audience Characteristic. Empty nesters are an important demographic in areas such as travel and real estate. For this reason, it is not only the amount of demand that truly matters to a local economy. The demographic factor is a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic, status, and group membership. graphic characteristics include attributes such as age group of an individual, gender, geographic location, professional activity sector, personal interests and hobbies [15]. This is due to the predictability of many demographic relationships. Employment status 5. These include qualities such as age, sex, family status, education level, income, occupation, and race. For example, an “age defying” cosmetic cream that reduces skin wrinkles might have the demographic profile of a married female, of light skin color and age 30-40, with children, a college education, median family income, and minivan for transportation. Demographic trends have been used to explain everything from the demand for vacation properties, to the tennis craze of the 1970s, to election and stock market results. Measuring a Population Demographics allow a company, government and even scientific institute to group people based on specific characteristics like race, gender and location. 30 is when real adulthood begins. (18 is legal, but still an adolescent), Wikibuy Review: A Free Tool That Saves You Time and Money, 15 Creative Ways to Save Money That Actually Work. 14– 18 In most of these studies the sample has been compared with the general population on a limited number of demographic characteristics, such as age, gender, and marital status. Age is the most basic variable of them all, albeit the most important because consumer preferences continually change with age. Age 3. Pet owner characteristics such as age, gender, income/social class, marital status, rural/urban residence and household type have been shown to be associated with the number of owned pets. Age. Other recent demographic trends include the rise of the two income family, the single parent family, and the nuclear family. Sex or gender 15. Age: Demographic Target Audience Segmentation Age Factors. Demographic traits such as gender, race, age, religion, disabilities, and sexual orientation each face unique challenges. Age segmentation – Age is one of the most common demographic segmentation elements. Media, businesses, and academic sociologists may give such groups a moniker, such as “Generation X” for Americans who came of age in the decade of the 1990s. 2 business : a market or segment of the population identified by demographics trying to reach a younger demographic. Firstly, the most significant demographic target audience segmentation factor is age because of diversity. Demographic characteristics relate to the nature of a population and includes things such as the income, gender balance, ethnicity and age. The next phase was an "awakening period" and people born in this period were called "nomads". When the census assembles data about people's ages and genders, this is an … Based on the demographic research of the earth, … These include qualities such as age, sex, family status, education level, income, occupation, and race. Probably not. Age Age such as a theater production with a target audience of adults over 40. Two of these are demographic and cultural factors. One of the first variable of demographic segmentation is age. 6-8 being the core childhood years, when most kids are in early elementary school, and are watching Nickelodeon and CN. Information on population by ethnic group at district level is also included. Questions included age, sex and postcode along with characteristics such as cultural background, education level and employment status. For example, a marketer might speak of the single, female, middle-class, age 18 to 24 demographic. These preferences relate directly to consumer demographic characteristics, such as household type, income, age, and ethnicity. 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